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Pharrell Williams’ First Auction hits $5.25 Million in sales on street-wear app, Joopiter


Grammy-winning musician and producer, Pharrell Williams, auctioned off some of his most memorable and valuable items from his personal collection on his new auction platform, Joopiter. The auction, titled Son of a Pharaoh, featureds 52 lots of jewelry, accessories, clothing, and memorabilia that reflect Williams’ musical history and cultural influence.


Williams decided to part with his treasures after being inspired by Marie Kondo’s minimalist philosophy. He said he wanted to “make himself lighter” by letting go of things from a different time that he no longer associated with. He also wanted to create a platform that would showcase the creativity and taste of himself and others, as well as support social causes. A portion of the proceeds from the auction will go to Black Ambition, a non-profit initiative founded by Williams that provides funding and mentorship for Black and Latinx entrepreneurs.


Some of the highlights of the auction include a diamond-studded Rubik’s Cube keychain that Williams received as a gift from Jacob & Co; a solid gold astronaut pendant that he wore to the Versace spring 2004 haute couture show; four pairs of sneakers from the Williams’ Human race collaboration with Adidas; and a custom-made Louis Vuitton trunk that contains a PlayStation Portable, a Blackberry phone, and various games and accessories.



Pharrells Solid Gold Astronaut Pendant | Ahad Subzwari/Joopiter

Williams is not only a musical icon, but also a successful entrepreneur in the fields of fashion and skincare. He has launched several clothing lines, such as Billionaire Boys Club, Ice Cream, and Human Made; collaborated with brands like Chanel, Moncler, and G-Star Raw; and co-founded Humanrace, a gender-neutral skincare line. His auction is a rare opportunity for fans and collectors to own a piece of his legacy and style.


The Son of a Pharaoh is open for bidding until October 31, on Joopiter.com. The items can also be viewed in person at an exhibition in New York City until October 24.


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