What Africa's Art Scene Can Learn from a Guinness World Record Feat

In a whirlwind tour that’s earned him a spot in the Guinness World Records, British museum enthusiast Ben Melham zipped through 42 London museums in under 12 hours, setting a new global benchmark. His record-breaking feat, officially verified recently, saw him surpass the previous title holders, India’s Sujoy Kumar Mitra and Swaroop Dawrani, who visited 33 museums in a single day last year.

Ben Melham with his certificate for breaking a world record Credit: Guinness World Records

Melham, 42, embarked on his journey with a kick scooter, beginning at East London’s Museum of the Royal Pharmaceutical Society at precisely 9:03 a.m. on October 25 and wrapping up at the prestigious Royal Academy of Arts in Central London at 7:58 p.m. His stops included iconic institutions such as the British Museum, the Natural History Museum, and the Barbican Art Gallery. The achievement was not just a personal triumph but also a testament to London’s vibrant and diverse cultural landscape.

What prompted this ambitious quest? According to Melham, who works as an operations consultant in the museum sector, it all started with a challenge from his children, Matilde and Henrik, after reading a Guinness World Records book together. “They challenged me to turn words into action,” Melham shared, clearly delighted by his children’s inspiration.

Reflecting on his experience, Melham emphasized the value of museums as spaces for connection and discovery. “London’s museums contain millions of objects. Each of these can give you a moment to connect to a point in time, a particular person, or a wonder of nature,” he said. His passion for museums has only grown stronger since the accomplishment, and he has already set his sights on a new goal—visiting the most museums in one year. Since October, he’s visited 85 and counting.

Adam Millward, managing editor of Guinness World Records, praised Melham’s achievement, noting how it showcased the incredible diversity of London’s museum scene. “It’s a reminder to locals and tourists alike that there’s always something new to explore and learn about, albeit at a slightly less frantic pace than this record demanded by Ben,” Millward remarked.

Why Records Like These Matter for the Visual Arts

Installation view in Yemisi Shyllon museum

Beyond the thrill of breaking records, feats like Melham’s shine a spotlight on the cultural and educational importance of museums. They highlight the role these institutions play in preserving history, sparking creativity, and fostering a sense of community. Guinness World Records often act as unique marketing tools, drawing attention to the places and practices that define our shared heritage. By showcasing London’s museum landscape, Melham’s adventure may inspire more people—especially younger generations—to explore these treasure troves of knowledge.

The African art scene, known for its rich diversity and creativity, can glean valuable insights from Melham’s accomplishment. Promoting museum visits through creative initiatives and challenges could help invigorate public interest in the continent’s cultural heritage. Imagine similar record-breaking attempts across cities like Lagos, Accra, or Nairobi, where vibrant art scenes and historical collections coexist.

Furthermore, leveraging global platforms like Guinness World Records could amplify the visibility of African art and heritage institutions. This not only encourages tourism but also underscores the value of preserving and promoting African narratives.

His feat reminds us that whether in London or Lagos, museums are not just repositories of the past but gateways to understanding our collective future.