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In Conversation
On this episode of “Art Professionals Africa Unplugged”, we speak to Founder of O’DA Art & Obida Collective Obida Obioha on The Art of Collecting in Nigeria: Art investment and tips on building a diverse collection.
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ABOUT OBIDA
Obida Obioha is the creative director of a number of design related enterprises: ODA Art (art advisory), O’DA(Interior Design) and Obida.Store (Product and fashion design). The unifying thread interweaving these seemingly disparate businesses is the desire to spread beauty and wellness into people’s lives.
Obida trained at Scuola Politecnica di Design in Milan where he obtained a Master’s Degree in Interior Design and a Diploma in Product Design. He has a sharp eye for design that works by fusing African Aesthetics with a Contemporary nod.
ABOUT ART PROFESSIONALS UNPLUGGED
On this podcast, we delve into the stories of Key Industry Players in different art ecosystems on the African continent. We speak to Gallerists, Art Historians, Curators, Advisors & Art Directors to get insight on their markets domestically.
Prepare to receive tips on investing in art, Valuation & Preservation, The business of Galleries, Museums & Residencies and more.
This podcast is brought to you by Art Report Africa (@Artreport.africa) & Pond Collective (@Pondcollective) .
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In Conversation
Ralph Waldo Emerson, in his essay "Society and Solitude," wrote, "We do not believe our own thought; we must serve somebody; we must quote somebody; we dote on the old and the distant; we are tickled by great names; we quote their opinions; we cite their laws." For Ikechukwu Nduka, he stands as the antithesis of the society Emerson critiques. He defied societal expectations and familial disapproval to pursue his passion for art, successfully contending the dependence on the opinions of others. "They say art is therapy, but while creative minds like us are creating this 'therapy', I think we need it the most, or rather we need it first." He aptly expressed the stark pressure.

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